Bordeaux En Primeur: An Alternative Guide for Critics
It’s not long now until the frenzy and fury of Bordeaux 2011 kicks off. I will be there, tasting the barrel samples, my seventh year tasting and reporting on the nascent wines at this early stage, my fifth year of travelling to Bordeaux to do it. But for some, I know it might be an exciting first trip to the region to taste. So here’s my eight-point guide to would-be critics – perhaps those looking to fill the shoes of Robert Parker, who must surely retire sometime in the next thirty years – on how to make their mark.
(1) First up, you need to get out there as early as possible. Make sure you hit the primeurs week, and don’t go a week later, all the châteaux will be boarded up. Go earlier, at least a week before everybody else, to make sure you taste the wines first; this will be useful when it comes to point 2, below. If possible go several months earlier, and taste the fermenting must. Even better, make your predictions from a trip out last September, just from tasting the fruit; that way you can be certain your report was filed first. If you missed that opportunity, then consider this; the primeurs visit might be a good opportunity to pass your judgement on the 2012 vintage as well. File next year’s report now!
(2) In your report, use the word “Scoop!” a lot. Remember to include the exclamation mark, this is an integral part of the phrase. Use the word “Scoop!” when reporting your scores, via Twitter if possible. If you are so inclined, and don’t have your own scores, just regurgitate Parker’s. Just be sure to use the word “Scoop!” when you do so. Remember: with every score, there’s a “Scoop!”.
(3) Ignore naysayers who criticise you for travelling out early to “Scoop!” everybody else. Michel Bettane was the main critic of this practice last year, as reported by Decanter here. Fortunately, as the practice is here to stay and Bettane said last year that if it continued “this will be the last year that we play the game” then it seems he won’t be there to bother/criticise you anyway. Provided he sticks to his word, of course.
(4) In your report, there are several key ingredients that cannot be omitted. The first is a comment on the weather during the tastings. If fine and sunny, say so, and comment that this is great for tasting, thus implying your notes and scores are the best and most reliable. If dull, cloudy and wet, make sure the reader is clear just what hard work this has been for you, and how much you have striven to make sure your notes and scores are still the best and most reliable. This is despite the fact that the effect of a change in atmospheric pressure on carbon dioxide solubility – the usual mechanism by which weather is said to affect the taste of wine – is so small as to render such comments absolute drivel. See here for more detail on this.
(5) The next key ingredient of your report is to mention horses, but this must only be done in the context of a visit to Pontet-Canet, or at least driving past Pontet-Canet, or perhaps looking at Pontet-Canet from a distance, from the tasting room of Grand-Puy-Lacoste perhaps. Yes, I know you will see a few horses dotted about the region in other vineyards, on both banks, but you should realise by now that these are rented by the châteaux for primeurs week to fool the visiting journalists. There is a reason the race course in Pomerol was ripped up you know; it’s because the Bordelais were so entertained by their “How many journalists will mention that horse I rented for a week in their reports” sweepstake that nobody was visiting the real horse races.
(6) By no means should you mention how attractive the many attendants at some of the châteaux are, or imply that those châteaux that employ the most beautiful girls might make the best wines. Neal Martin has that aspect of en primeur all sewn up, and you need to make your own mark.
(7) You must, at least twice in your report, mention that there is much more to Bordeaux than the grand cru classé châteaux, that the region is full of unsung properties and overlooked appellations which deserve our interest. And that the region should not be criticised for ludicrously high prices, because that only pertains to the top 1% of the region. Stress that many of the smaller winemakers are struggling to avoid bankruptcy. When it comes to reviewing the wines, however, only taste grand cru classé châteaux. Do not report on little châteaux. That would be a waste of your time. Besides, all the best lunches and dinners are provided at the big-name properties. You aren’t going to be inundated with platters of foie gras and Sauternes if you choose to taste and take lunch at Château No-Name in Blaye, are you?
(8) Finally, on the matter of scores, you must use these. Make sure you score out of 100, as everybody knows Bordeaux drinkers don’t understand anything else. Yes, there are drinkers out there who get the idea that scores themselves are a blunt and flawed tool, and are not an inherent flavour detected in the wine, and there are even some that can get their head round the 20-point or five-star systems, but all these people drink Burgundy so you must not cater for them. Remember to give at least 100 points to two wines – especially weaker wines – as that way you are bound to be the critic with the highest score for those wines, meaning you will get quoted the most. Oh, and remember to write “Scoop!” at the end of your 100-point notes.
That’s my guide; stick to these eight basic rules, and you will be a famous Bordeaux critic in no time.