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Wine: Not the same as Fishing

I came home later than expected one evening this week and slumped down on the sofa, exhausted. Two of my three teenage children had occupied the room before my arrival, and had therefore staked a claim on the television. Their choice of viewing? Extreme Fishing with actor and UK television sleb’, Robson Greene.

To me, fishing seems like the antithesis of what might make good television. Sitting on a riverbank waiting for the bite that might never come is, to my mind, a fine way to ruin an otherwise potentially enjoyable day. The idea of watching somebody else do this is surely the televisual equivalent of me drilling holes in my head. But the programme works; having sat through nearly 60 minutes of it perhaps I now understand why. And why, conversely, wine on TV doesn’t work.

1. The presenter; Robson Greene is expert (a keen fisherman) and novice (he travels the world to take up new fishing challenges) combined. He has a down-to-earth approach, and never talks down to the audience. Perhaps this is why the UK television audience find him so endearing? How could you do this with wine? Finding a novice and expert in one would be difficult; wine drinking isn’t a sport that requires some knowledge such as fishing, and somebody who merely drinks wine – that’s most people – rather than obsessing over variety, terroir and closures doesn’t count. This is perhaps why two of the most successful ‘light entertainment’ wine programmes I can think of featured “novice-expert” pairings (Oz Clarke and James May, Jonathan Pedley MW and Keith Floyd). Is there a TV sleb’ in existence who could fill the novice-expert role? Wine also suffers from having an instant snob-feel to it. It’s easy to be “down to earth” with fishing – it’s easy to avoid too much detail, for fear of coming across as a snob, with wine.

2. The action; extreme fishing doesn’t mean sitting on a riverbank. It means diving in cages for abalone in shark infested waters, trying to catch crabs with huge pincers with just a stick and your bare hands, deep-sea fishing for octopus which must be beheaded by the presenter as soon as the cage comes on board, fishing for shark which attack as soon as they hit the boat deck, you get the idea. Suddenly, fishing isn’t so boring. How do you replicate this with wine? The excitement of the wind rustling through the leaves in the vineyard? The thrill of a vertical press in action? Worse still, watching people taste wine?

3. Comedy; there is plenty of opportunity. Those octopus cages are on a line and are arriving at the rate of 10 per minute, so mishaps and the ultimate failure of the presenter after “having a go” provides a laugh. The octopus, prior to decapitation, quite sensibly went on the offensive – “it’s grabbed me knackers“, as Robson put it. This is clearly why my teenagers watch a programme which, superficially, I thought was going to be aimed at middle-aged men who spend a lot of time thinking about rods and bait. And then there’s the eating – of octopus (raw), abalone (raw and cooked), gummy shark (cooked). Not only is the transition from just-landed fish to cooked meal interesting to watch (part of why cooking works on TV, and wine doesn’t) there is plenty of opportunity for disgusted face-pulling and near-retching. How could you do any of this with wine? Bottling line mishaps? They aren’t going to be funny. And which producer will stand by while wine’s Robson-equivalent tastes his Shiraz, retches, spits it out and exclaims “and people pay to drink this“?

4. Travel; exotic locations count for a lot here, as Robson travels the world to fish. This is one where wine does at least stand a chance – but it certainly pushes the budget up.

There may be other facets, but these are the big four I think – affable presenter with right level of knowledge + comedy + action + travel = appealing light entertainment show from which viewers will, without realising it, perhaps learn something about the subject matter. In fact this is perhaps the basic premise for many successful television shows – Michael Palin’s travelogues seem to fit a similar scheme. With wine, it doesn’t seem likely to work. How do you make wine work on television?

Shortlisted for the Roederers

I’m a little over a week late with this news to the blog, but as access to the internet was so sparse during my time in Madeira (mainly the effect of prohibitive data costs to be honest with you, and having just received my monthly phone bill I’m glad I managed to keep it down to the level I did) I hope you will forgive my tardiness.

RoedererI’m delighted to reveal that for the third year running I have been shortlisted for a Roederer wine writing award. Being shortlisted really is an honour; according to the chairman of the judges Charles Metcalfe, the number of entries this year reached a record high, and so coming out in the top handful gives me a real boost.

The more astute readers (or those who look at the home page, anyway) may well have noticed the banner, reproduced right, which the lucky shortlistees (is that a word?) can display.

The category I’m shortlisted in is the Best International Wine Website of the Year (sponsored by Domaines Ott), and I’m up against some fairly stiff competition. The six sites shortlisted are as follows:

Tim Atkin M.W. | www.timatkin.com

Tom Cannavan | www.wine-pages.com

Rebecca Gibb | www.wine-searcher.com

Jamie Goode | www.wineanorak.com

David Honig | www.palatepress.com

Chris Kissack | www.thewinedoctor.com

With such a strong line-up I’m not going to hold my breath; I have a feeling my role might be once again to be the bridesmaid, and not the bride! Jamie Goode must stand a very good chance, and he has already picked up several awards for his online work in the past twelve months. Best of luck to all those shortlisted (in this and all the other categories).

For a full list of those shortlisted in all categories, see the Roederer Awards site.

Winedoctor, Past and Future

Twelve years and ten months ago (to be honest the exact date is lost to memory – but it was one day in May, 2000) I added a few ‘Winedoctor’ pages to the internet for the first time. Little did I realise at that time, even though I had a deep love of wine and an urgent desire to explore and discover all its forms, just how big a part of my life this site would become.

Much has changed since then. Bordeaux prices have exploded, and the region is on the receiving end of equal measures of love and disdain, depending on who you’re talking to. Classifications have collapsed, been reborn, and some St Emilion châteaux elevated to a level we would never have predicted twenty years ago. Muscadet is also enjoying a rebirth, the increasingly well defined crus communaux one of the many reviving stimuli. Vouvray is more exciting than ever, while Montlouis has risen from the ashes in a style that can only be described as phoenix-like. We have ‘natural’ and ‘orange’ wines, both unheard of ten years ago, and we have a much greater understanding of grape varieties, including their genetic relationships to one another and their origins. I’ve tasted wines from Belgium, Slovenia, China and one or two other countries which I never even realised made wine. I think it’s safe to say that, since Winedoctor was born, the world of wine has changed greatly.

And on the internet things have moved along a little too. Since Winedoctor was first published online established wine writers, most notably and successfully Jancis Robinson (and team) and Robert Parker (and team), joined in the fray, setting up their websites, bringing their expertise previously only expressed in print, and on television in the case of Jancis, to the world wide web. In fact, Robert Parker was one of my earliest advertisers, as his web-team rented a little advertising space on Winedoctor to alert surfers to his new online presence, sometime back in 2001 I think.

Bordeaux and The Loire

Perhaps more relevant to this post though, over the last twelve years I have changed too. Winedoctor has grown, and I have become – recognising the need to match the expertise held by many Winedoctor readers, and meet the standards demanded by many of my visitors – more focused on two regions, Bordeaux and the Loire. It has been a journey without much of a plan, until recently at least. Recognising increasing pressures on my time, I realised that the only way Winedoctor could survive – by which I mean the only way I could continue to dedicate the huge amount of time to it that I have been doing over the last few years – was if I asked for payment from readers. I wrote about this change here, a couple of months ago, and here, a week ago. And today, March 30th, marks the day that the paywall went up.

For Winedoctor readers it’s a big change, and I really appreciate the positive words of encouragement I have received. I also acknowledge that some people weren’t happy with the development, disappointed at the change, hoping for a lower price. I hope I can publish enough articles in the coming months to persuade you that having access to the site is worth the fee (which is £45, equivalent to £3.75 per month, more details here). Naturally much of April will be – once I return from the primeurs week – taken up with Bordeaux 2012. Last year’s report stretched over 35 pages, and don’t expect anything less detailed this year! Other articles planned for the next few months, squeezed in before and after the primeurs report, include:

  A Bordeaux 2003 report, with more than 60 wines tasted at ten years of age, taking in all the firsts (reds only – no Yquem, sorry) including Petrus and Ausone.

  A vertical tasting of the wines of Richard Leroy, both Clos des Rouliers and Noëls de Montbenault, from the 2004 vintage through to 2009.

  A Bordeaux 2000 report. A little more brief and down-to-earth than my 2003 report, with more than twenty wines tasted, featuring value wines such as Fonbel, La Vieille Cure and more.

  A tasting of wines from Clos du Clocher, with a new profile of this estate.

  A new profile of François Chidaine, complete with vineyard maps and new opinion.

  A vertical tasting of wines from Philippe Foreau, of Domaine du Clos Naudin, taking in a selected range of his cuvées from 2009 back to 2002.

  An update on Gombaude-Guillot, Pomerol’s only biodynamic domaine.

  All my updates from the Loire Salon, with many new profiles too.

  And don’t forget the completion of my new, 35+ page Bordeaux guide, to be rolled out every (well, almost every) Sunday.

I hope this will keep Winedoctor subscribers entertained. I see, by the time I have finished writing this post, seven readers have signed up already. Thank you! For those yet to be convinced, my ‘Weekend Wine’ reports every Monday remain free to view, as will all my blog posts, restaurant reviews, book reviews and a selection of other pages.

For more on me, click here, and to sign up, click here.

Paywall News

It seems appropriate, as it is now nearly eight weeks since I first published details of my plans to convert Winedoctor to a pay-to-view site (in Important News for Winedoctor Readers), to update those readers who might be interested on how this plan is progressing. It seems only right to me that I make this change in an open and transparent manner, with plenty of warning, the real point of these posts. If you missed the first post, you might like to go back and read it; it explains my reasoning and the need to make this change to pay-to-view if Winedoctor is to survive.

The process of shifting an established free-to-access website to a pay-to-view model is not entirely straightforward. It reminds me of the tale of the holidaymakers who stop to ask for directions; the old yokel they have accosted fixes them with a beady-eye, his face expressing all that needs to be said on the folly of their quest, and replies “well, I wouldn’t start from here if I were you“. Like the hapless holidaymakers, I can’t choose where I start from, having uploaded my first Winedoctor pages to the internet more than twelve years ago now. This was an era when content management systems such as WordPress, which comes with dozens of easy plug-ins to manage subscriptions, paywalls, credit-card payments and so on, were nothing more than a twinkle in a programmer’s eye.

Nevertheless, somewhat to my surprise (I’m always surprised when things progress more easily than expected…..usually very surprised) the process of development and integration seems to have gone more smoothly than I had anticipated. The paywall software is in place, and I can see only one final glitch that needs ironing out. The credit card payment system is in place, and has been tested multiple times. I won’t bore you with any more gory details than that, but suffice to say that although I will continue to test the systems I have in place, the paywall is essentially ready to go. The time has come, therefore, to set a date.

I stated in my original post that I was aiming to institute the paywall in March. I am going to come good on that plan – just – as the paywall will go up over the weekend of March 30th and 31st. These things are always subject to change, but barring any personal catastrophe this is the plan. The timing really relates to when I can guarantee being available to sort out any teething problems that might occur, but setting myself this deadline also means I should have this done and dusted before I leave for the Bordeaux primeurs the following week. Preparations for this trip are almost complete (you can see some of my timetable below – I just wish I could raise a response from Ducru-Beaucaillou) and it is going to be the busiest yet, with seven solid days of tasting planned. I will thus have more writing-up to do on my return than ever, so really need to have the paywall integration done before I get bogged down with that. The 30th and 31st is also a good choice for me as website usage tends to be lighter than during the week. With typically 27,000 page views per day from Monday to Friday, that seems like a valid consideration!

Bordeaux Primeurs 2013 Timetable

And as for the price, as previously stated, the access fee will be a one-off payment of £45 per annum. This can be made using most Mastercard and Visa (debit and credit cards) through a reputable online payment gateway, Sagepay. Students and staff of the Wine and Spirit Education Trust, staff and students of The Institute of Masters of Wine and members of the Association of Wine Educators should ensure they contact their respective organisations in order to obtain relevant discount codes prior to payment. The first two should be set up and ready to go when the paywall goes up; I have certainly provided the WSET and IMW with all the information they need. As for the AWE, you may need to shake your committee along a bit, as I have certainly made the offer. Please note, all three organisations have the same offer, and only one code can be applied, so if you are eligible via the IMW or WSET code there is no need to look for an AWE offer to materialise.

Some people have asked for fuller details of what and will be behind the paywall. I’m not going to map out every page here, but in essence the wine guides, domaine profiles, domaine updates and detailed tasting reports including my Bordeaux primeur reports and mature Bordeaux and Loire vintage assessments will be pay-to-view. As for what remains free, this will include my basic wine education pages, wine book reviews, restaurant reviews as well as all my Monday ‘Weekend Wine’ reports and all my blog posts. This adds up to a serious chunk of the content on Winedoctor, and so there should still be plenty of content – old and new – for those who do not wish to subscribe.

As with my previous post, please feel free to post any questions below, and I will do my best to answer them as soon as possible.

Antonio Galloni resigns from The Wine Advocate

Back in December, news broke that Parker 2012 had sold a stake in The Wine Advocate. Several months on full details of the sale remain surprisingly sketchy, although the stake sold is rumoured to have changed hands for $15 million. The new investors are Singaporeans, at least one of whom still has close ties to the wine business, through his family’s ownership of a major wine importer, but the identity of the others remains – to my knowledge, do fill me in if you have seen it reported somewhere – a mystery.

Galloni leaves The Wine AdvocateOne key point that was clear, however, was that The Wine Advocate would be changing from using the services of independent contractors to employees, in other words a renegotiation of working relationships. Some have, I believe, signed up (at least they haven’t denied it) but one who had no such intention was Antonio Galloni. Having had a high-flying career in finance he gave it all up to write for Parker, and having been anointed as a potential successor by Parker himself in the past the news must have been galling. On the day the news broke Antonio wrote on the Parker forum:

It’s business as usual for me. I am 100% committed to providing readers with the best commentary and service possible for the regions I cover. My tasting and travelling schedule remains unchanged. I have never been more energized about the future than I am right now.

….which struck me at the time as saying nothing about intending to carry on working as a Wine Advocate employee rather than as an individual. Yesterday evening the New York Times Diners’ Journal ran an article which revealed Galloni was indeed going it alone. With a new website in development, www.antoniogalloni.com, he is set to establish himself as an independent rival to The Wine Advocate.

I understand that Galloni owns all the work he produced during his time under Parker, and so there is nothing to prevent him using this as the base for his new online journal, and he has established a very strong following, so I am sure he will be successful. Nevertheless such a move is a brave one (any such business/career development imbues a sense of nervousness). It comes, says Galloni, not purely as a result of the sale of The Wine Advocate (although this was a deciding factor he says) but of a desire to communicate to a younger audience, having seen too many young diners swilling beer instead of wine. The project was clearly well underway when The Wine Advocate was sold; no wonder Galloni had “never been more energized about the future“!

Sadly for Parker subscribers, most of this information came their way from the New York Times, and not from the publication to which they open their wallets. With Galloni’s departure, and little sign of the new developments – either in terms of technology, or of the hiring of new talent – that was promised with the arrival of the new Wine Advocate “investors”, I would think some of those wallets will be closing upon learning this news. Which, by the way, is not conjecture; I am merely looking at the tone of the first few responses on the Parker forum, when the news was brought there by a Parker subscriber.

I wish Antonio all the best in his new venture. He is clearly excited by it, and as I indicated above I am confident he will succeed.

Important News for Winedoctor Readers

From its beginnings more than twelve years ago my principal aim in writing and publishing Winedoctor has been the provision of high-quality, reliable, detailed and regularly updated articles. Over the years my commitment to the site, and to wine, has grown in a manner previously unimagined. I travel to Bordeaux between one and three times each year, and I visit the Loire Valley once or twice per annum, in order to visit, taste and report. In addition there are a long string of tastings in the UK which I attend, giving me plenty of early starts out of Edinburgh in order to get to London on time. It can be exhausting at times! I believe that what is published on Winedoctor makes it all worthwhile though, and feedback from readers – both wine professionals and consumers – who have found the site useful supports my belief. Thank you all, for the constructive criticisms received over the years, as well as your occasional words of praise.

So the last twelve years (well, nearly thirteen actually) have been a success. What of the next thirteen, and beyond? Naturally, in the coming years, I would like to continue to develop Winedoctor even more, with more detailed reports, broader coverage and even more frequent updates.

If something is to be done, one should do it; one should undertake it firmly.
~ Buddha

Beginning with Bordeaux, in the pipeline in the next twelve months is the publication of an extended guide to region (to be followed by the Loire), updating those pages already published, and adding many more. In addition my existing Bordeaux profiles are all being overhauled, and within a couple of years these should be complete. There will also be more focus on Bordeaux that we can all afford, with forthcoming profiles of cru bourgeois estates and the domaines of ‘lesser’ appellations lined up for publication. And naturally the vintage-focused reviews will continue; this year I will spend eight days in Bordeaux for the primeurs, generating a report even more detailed than that for Bordeaux 2011. There is also an ongoing report on Bordeaux 2010, (Pauillac 2010 published today), and later in the year I will return to Bordeaux 2009 and Bordeaux 2011 once more. As for the Loire, I can promise a huge broadening of my profiles, renewing and updating those currently online, and adding many new ones. The Loire coverage is, I believe, already the most extensive and detailed discourse on this region available online, and these further additions and updates should only enhance that. As for the vintages, it has become my custom to look at the most recent releases, so this year’s reports will touch on 2012 and 2011, but I will also continue to fill in the gaps in my vintage reports with Loire 2007, to come later in the year.

And of course, I can’t completely ignore the rest of the wine world. A trip to the Douro is planned for October; I hope I can pull this off, as it might clash with a major Bordeaux tasting in London, and I will also be leading a tour to Bordeaux with a well-known wine travel company that month. It looks as though October is going to be busy; it is already putting my organisational skills to the test, and it’s only January…..

Neither fire nor wind, birth nor death (nor charging a fee) can erase our good deeds.
~ Buddha (with additional material by Kissack)

Well that is my plan for the year. There is, however, one very significant change coming to Winedoctor that I have not yet covered, and it is perhaps the crux of this post. Since its inception in the spring of 2000 Winedoctor has been free to access, funded by the gracious support of an elite band of sponsors, as well as me dipping my hand into my own pocket, quite deeply at times, as the costs associated with flights, hotels, the hire of a not-quite-luxurious vehicle (the one pictured below – my transport for the Bordeaux 2011 primeurs – is typical) and so on soon add up. With twelve years of Winedoctor behind me I have decided that this is no longer the way forward for the site, especially if it is to continue to develop in the ways that I have described above. Having realised that, I have concluded that the time has come for me to charge for access to my writings on Winedoctor.

Hire car, Bordeaux, tastings to come....

This early warning of this change is to ensure that regular Winedoctor readers, and I know some have been reading for many years now, are aware of this forthcoming development; throwing up a paywall overnight just isn’t my style. The decision has not been taken lightly, and has been the product of a year of considered thought and planning, along with a long period of behind-the-scenes development (details of which I won’t bore you with). More precise information on the access fee, payment method, which articles will require a subscription to access them and other details can be found below. I will not be asking for payment until March at the earliest, so although change is coming soon it is not immediately imminent. I want to be straight with Winedoctor readers, and ensure the forthcoming change does not appear as if ‘out of the blue’.

I have posed some likely questions and answers below. If they don’t answer your particular query, please feel free to comment or ask questions using the form at the bottom of this post, or if you prefer you can, as always, email me.

Why change to pay-to-access?

I realise I have already explained this above, but it seems worth reiterating and expanding here. The detailed articles on Winedoctor take time to research, and travelling to Bordeaux, the Loire and other regions necessitates expenditure. It has come to the point where, if I am to be able to continue devoting the amount of time to Winedoctor I currently spend on it, and if I am to be able to expand and develop it in the way I have laid out, it becomes necessary to charge a fee. Having an income from this site would protect my ‘Winedoctor’ time from the many other pressures upon it, which are undoubtedly increasing year-on-year, and in truth the major risk to the continued development of the site. If the site generates some income, it will allow me to fence off my ‘Winedoctor’ time and thereby safeguard the existence and development of this site into the future.

Doesn’t the advertising pay for the site?

The advertising has purposefully always been low-key; only the home-page has more than one small banner. The income is small and contributes towards the costs incurred (described above), but does not cover it.

When will the Winedoctor paywall be established?

I aim to establish the paywall in March. I could set it up today, as the software is installed and has gone through integration and testing. Nevertheless, throwing up an overnight paywall smacks of rudeness and arrogance, neither of which are attributes I desire. I hope the time between my initial announcement, and the paywall being established, will be sufficient for regular readers to acclimatise to the idea of Winedoctor being a pay-to-access site.

Will all Winedoctor content be behind the paywall?

Not all of the Winedoctor content will be behind the paywall, but the meat of the site – the producer profiles, tasting reports, en primeur assessments, wine guides and so on – will be pay to view. Some content, including some new content, will remain free to all. The blog posts will remain outside the paywall, and my weekly wine of the week reports will also remain free to view.

What about the Winedoctor notes on Cellar Tracker?

I have enjoyed my association with Cellar Tracker as one of the professional reviewers. From the time of the changeover these notes will be viewable only by Winedoctor subscribers. At first this will be achieved through the exchange of information with the multi-talented Eric LeVine. Eventually the process will be automated, as it is for other professional reviews on Cellar Tracker.

What will be the fee to access the Winedoctor content?

The fee to access the content will be a one-off payment of £45 per annum (this equates to £3.75 per month), payable by credit or debit card. There will not be a per-article or monthly fee option. There will of course be options for muliple purchases for those in the trade, and discounts for WSET students and the like; details on these are to follow. Credit card payments will be collected by a reputable online card payment system (SagePay) to ensure maximum possible security and peace of mind regarding your card details. Setting this up has not been an inconsequential cost, but I consider the security of your information to be paramount, so this is the route I have taken.

What about those of us who gave you a Paypal donation?

Thank you so much – I was really touched by the donations I received, of which a handful were extraordinarliy generous. I would be delighted to offer a free year’s subscription to anybody who made a donation, regardless of the size of that donation. It does not matter if your donation was smaller than the above stated subscription fee; consider this free year of access as a reward for your spontaneous generosity. Once the paywall has been erected please send me an email and once I have verified the receipt of the donation – I have a record of all received – I will set up your access.

If there are any further questions, as noted above, please don’t hesitate to comment below or get in touch.

Parker Sells Wine Advocate?

In an announcement posted on his subscribers’ bulletin board yesterday, December 9th, Robert Parker revealed some significant changes to the structure of the Wine Advocate. Hidden within the announcement was enough information to conclude that Parker has, despite repeated denials that he intended to sell, indeed relinquished control of the Wine Advocate to a group of foreign investors. Although Parker does not reveal where these “highly qualified business and technology people and enthusiastic wine lovers” are located, rumours about Asian investment in the Wine Advocate have been circulating in Hong Kong for some time now, and with the other moves described below I would wager these new technology-based backers are also in Singapore or Hong Kong. And as is revealed in other news articles and blog posts (linked further down the page) the changes are much more sweeping than Parker admits to his subscribers.

Parker continues in his post with some soft news, describing his intent to increase coverage of “all the world’s wine producing regions“, by which he clearly means looking to up-and-coming nations such as China rather than more regularly featuring the Loire (thank heavens – prices there are going up enough as they are). He also announces the birth of the print version of the Wine Advocate as a pdf document, which will no doubt be music to the ears of current print subscribers; the time difference between receipt of the Wine Advocate in the post, and the publication of the same material online for electronic subscribers, has long been a sore point for print subscribers who felt they have been missing out in the chase for Parker points.

eRobertParker logoMore significantly, however, the Wine Advocate is turning towards Asia; Parker has long enjoyed the hedonistic hospitality on offer there, and with ever increasing levels of wine interest this new focus on Asia perhaps isn’t surprising. But the changes are sweeping; first, a new office is to be opened in Singapore, and while for the moment Baltimore remains, in Parker’s words, “the Headquarters“, I can imagine this balance of power shifting before long. Second, Parker is stepping down from his role as editor, in another move to reduce his workload. Having already turned over the review of California to Galloni, he is now appointing Lisa Perrotti-Brown (a Singapore resident) as editor-in-chief. Parker, meanwhile, will “focus on what I love most“, which no doubt means continuing to review the wines of the Rhône and Bordeaux.

Several key points appear to be missing from the announcement though, some of which can be gleaned from a Reuters blog post by Felix Salmon and a WSJ article (subscribers only) by Lettie Teague. The new nations deserving of coverage do indeed include China, with the appointment of a new Asian correspondent looming, and wine tasting events planned in China and Thailand. Wine tasting events mean new and closer relationships with wine producers, a significant shift away from the Advocate’s previously stalwart independent stance. This move is confirmed by the second point, that the Wine Advocate will accept advertising, although not wine-related. So the Wine Advocate is to become a glossy lifestyle magazine, with advertisements for watches, designer goods and the odd yacht, perhaps? Thirdly, the new investors (I read owners there; otherwise, why the sweeping changes in TWA practices?) plan an abbreviated edition, aimed at corporate clients such as luxury hotels and airlines, particularly in Asia.

This is a huge sea-change for the Wine Advocate; a new Asian focus, tastings of Chinese wine, and luxury-lifestyle advertising. This is a very new direction, surely indicating that TWA has, either now or imminently, in part at least, some new owners. And these changes have – behind the Parker paywall – been only partially revealed to Parker subscribers, it seems.

Wines of the Year: Pathological Conspicuity?

You can tell when December has arrived; tell-tale signs exist, there for our interpretation. It is not the dismally dark mornings or depressingly darker evenings (depending on your hemisphere of residence, of course – but that’s the situation in Scotland) to which I refer. Nor is it the sub-zero overnight temperatures, each day the sun’s rays (once it has eventually risen) revealing to us all a world coated with a white, glistening, frosty glaze. Nor am I referring to anything more clichéd; not the appearance of the red-breasted bird on the feeding table, nor the jingle of sleigh bells overhead. No, there is a more sure sign that December has arrived. All over the world, wine anoraks of the world unite as one, staring zombie-like at their computer screens, hitting return, return, return, scrolling through their electronic store of wine notes as if in a note-reading trance. The luddites, meanwhile, can be seen thumbing through the dog-eared pages of their latest tasting notebook, their eyes deep and soulless, their mouths lightly foaming. It is, of course, time for them to construct their Wines of the Year list, a process that begins in December as surely as the month follows November.

One thing that has not escaped my notice over the years is that the construction of a Wines of the Year list is an almost exclusively male activity. Why is this? It can not be said that other online wine activity is entirely male. Women have a high quality presence in online wine writing (Jancis Robinson and Julia Harding, for example) and there are plenty of female wine professionals writing blogs, or communicating through social media platforms such as Facebook, Pinterest or Twitter. At the consumer level, however, the picture is somewhat different. Take a look at the most popular online wine forums, where wine geeks congregate to post tasting notes and generally chew the wine-related cud, and it soon becomes apparent that these forums are populated almost entirely by the male of the species. Women are to be found here, but they are rarely sighted, an inexplicably small minority.

This gender imbalance is further exacerbated when it comes to the annual Wines of the Year list. This is, in my opinion, perhaps more easily understood than the dearth of female participation elsewhere online. An obsession with collecting and cataloguing is a very male pattern of behaviour. This is why ‘collectors’ – whether we are talking coins, stamps, wine, butterflies, rare books, old toys or a dozen other fields of interest – are nearly always male. When was the last time, as an extreme example, you saw a woman among the gaggle of anorak-clad obsessives huddled together with camera, notebook and pen at the end of platform 9 in the railway station at Crewe? Train-spotting is an extreme example of collecting with no real purpose. Go beyond this example and the obsession can become pathological. Obsessive behaviour is, of course, a feature of autism. And kids and adults on the Autistic Spectrum Disorder are nearly always male. These facts are surely not unrelated.

Writing a Wines of the Year list is also, I feel, an offshoot of conspicuous consumption. You buy and drink expensive, aged and fine wines. These wines become Veblen goods, a mark of your wealth and success, as written about earlier this year by Jamie Goode in his blog post Cost, Quality and Conspicuous Consumption. Buy a 1990 Petrus off a restaurant list for an exorbitant sum of money only to thoughtlessly knock it back with your burger and chips and you display your wealth to only a few fellow customers. Write about it online and you share your success more conspicuously, with many more readers. Include it in a list of your favourite wines of the year, along with all your other grand old bottles, featuring great wine after great wine from the most desirable vintages and châteaux, and your success is multiplied exponentially.

This is why I never refer to the wines in my cellar as a ‘collection’. Meh. They are not a collection to be catalogued and obsessed over. Each one is a discrete unit of joy, there to be opened, consumed, shared and talked about, at home with real people (shock!) and online as well.

And this is also why I gave up writing a Wines of the Year list about four years ago. Wine should not be a Veblen Good. Wine is about life, pleasure, experiences, wonder and sometimes comedy. Regular long-term readers will know to what I refer: coming next week, my fourth annual Wines in Context report, involving mid-air emergencies, mystical philosphies and probably the odd malapropism. Will I be writing about 1947 Cheval Blanc and 1921 Yquem? No. Will I come out of it looking like the epitome of the suave and sophisticated writer? No. Will it be worth reading? Hopefully. Tune in next Tuesday.

Hello China…and Hong Kong…and…

One of my visits during my three weeks in Bordeaux was to meet Gavin Quinney at Château Bauduc, a Brit who has been turning out good quality and good value red, white and pink Bordeaux for a good few years now. I was keen to see him as I want to try and broaden the Bordeaux coverage on Winedoctor, taking in good value wines from less exalted appellations as well as the top 5% of the estates (the great cru classé estates in St Julien, Sauternes, St Emilion and so on) which we all seem to spend 95% of our time obsessing over.

One question he asked me over lunch threw me a little as I suddenly realised the answer I gave was several years out of date. The query was a simple one; where do Winedoctor readers live? I trotted out the same data as can be found within my sponsor’s information pack, which is “roughly one-third UK, one-third from the rest of Europe, one-third North America”. Other continents, countries and regions – Australia, South America, the African nations especially South Africa, Russia and so on historically contributed a few percent each (hence the “rough” division into thirds).

“What, no China?” came Gavin’s reply. Hmmm, I thought. Time to take a fresh look.

Winedoctor stats aren’t something I usually discuss. I mean, other than me and my advertisers/sponsors, who’s interested? But these statistics are different, for several reasons, not least because it highlights how the world of wine (as well as the appeal of Winedoctor) has broadened.

Now firmly in the lead is North America, accounting for 45% of my readership. Thank you, Americans and Canadians!

But the big change is in second place, with Asian nations now accounting for 23% of my readership. In the lead is China, closely followed by Hong Kong, but there are also readers in South Korea, Malaysia, Singapore and Thailand. If we include India, Japan and the UAE as well (the 23% above does not – I was really looking for countries new to Winedoctor and these aren’t) then the figure climbs even higher. So “您好 !” (I hope that actually means something intelligible) to all new Winedoctor readers in China, and the same to those in Hong Kong, South Korea, Malaysia, Singapore and Thailand!

In third place comes Europe (excluding the UK) with 19%, and fourth the UK with 13%. Put the two together and they come to 32% of course, but being based in the UK I have always analysed these two separately.

All that remains now is for someone to give me a “您好 !” back (and for me to update my advertiser’s information pack…..). Thanks to Gavin for prompting me to do this.

Roederer Wine Writing Awards: Shortlisted!

Roederer Awards 2012I’m absolutely delighted to have been shortlisted for a Roederer wine writing award, for the second year running. I’ve been listed in the Online Columnist/Blogger of the Year category (what a grand title!), the same category as last year.

Last year’s victor was Alice Feiring, a well-deserved win. This year I’m up against Joss Fowler of www.vinolent.net, Richard Hemming of www.jancisrobinson.com and Andrew Jefford of www.decanter.com. Clearly that is a very strong field, and I don’t fancy my chances (I seem to recall saying the same thing last year!), but it is a pleasure and honour to be listed among such illustrious names. I honestly believe Andrew probably leads the pack; his weekly blog articles for Decanter have been really popular in recent months, and whereas I’m sure all those listed have good wine knowledge (I hope including myself in that isn’t considered boastful) and thus all inform the reader, nobody writes quite like Andrew. And this is a wine writing award, after all. Regardless of these thoughts though, best of luck to all shortlisted, including Andrew, Joss and Richard.

Many thanks to all those who have offered congratulations on being listed (generally on Twitter), that means just as much as me as the listing itself; these include Olly Smith, Gavin Quinney, Will Lyons (and thanks for your comments on my Bordeaux book too), Rose Murray Brown, Tim Atkin and Laura Clay.

The judges this year are Charles Metcalfe (chairman), Margaret Rand, Jamie Goode, Peter Richards, Liz Sagues and Anthony Rose, and coordinator for the Artistry of Wine Award is Victoria Hall.

For the full list of finalists, see the Roederer 2012 Awards Shortlist.