Critics Need Benchmarks
How do we judge wine?
I recall tasting, twenty-five years (or possibly a few more) ago, a South-Eastern Australian Chardonnay from a famous producer. I forget the bin number, and I forget the vintage, but I can still recall the flavour, the tropical-fruit sunshine, the creamy weight of it. I was just getting into wine, and this one tasted fantastic! I wasn’t scoring wine at the time (or even taking notes), but if I had I would have given it a high score.
Today, I would view the wine very differently. It would seem over-ripe, probably acidified, simple, commercial and ultimately rather dull. You might argue that my palate has changed, but something else has changed too. I have a different context for wine today. I have tasted thousands more wines than I had back then, and I have different expectations, based on personal benchmarks, top wines I have tasted and enjoyed over the years.
Benchmarks are essentially for judging wine. Forget the commercial wine highlighted above. Let’s take a pricy South African Chardonnay instead. I taste it and really like it, and want to write it up. Do I score it 92 (I’m pretending I use the 100-point system for the moment)? Or should it be a 95? In view of the fact I really, really like it, should it be a 98? As it’s the best South African Chardonnay I have tasted this year, why not 100? The problem is I don’t have any strong benchmarks, South African or even New World, to place the wine and tasting note against. I decide I’m not going to give it a massive score, as it would probably be too high, and look silly. I’m going to end up being cautious, scoring it in the middle. In doing so perhaps I risk scoring it too low, an equally silly outcome, offensive to those that made the wine.
This is a problem you can see running through some wine magazine articles, when they suddenly venture into previously uncharted territory (like the Loire), and I see too many wines rated too low (interpretation: mustn’t give high scores, this isn’t Bordeaux or Burgundy after all) or some wines rated too high (interpretation: I’ve heard of this domaine, so they must be good – not always the case in the Loire, believe me – or I went on a press trip here so I had better say something nice). And I see it in Bordeaux too, when I see an approachable wine given a high score by writers who haven’t visited the region in years, and haven’t tasted what the region is capable of – Latour, Petrus, Le Pin, L’Église-Clinet, Lafite, Tertre-Roteboeuf, Ausone, Margaux, Haut-Brion, I could go on but you get the idea – for years and years, if at all.
I’m sure others see the same problem, but perhaps related to different regions. But for me, I see it in the Loire and Bordeaux. Critics need benchmarks to be credible. Without these benchmarks, it’s another process of random number generation and eye-rolling.