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The Results Are In

The Vinovision results are in, released with a surprising lack of fanfare considering this salon has enjoyed a significant increase in visitor numbers in 2018.

From a starting point of 3,300 visitors for the first ever edition in 2017, the 2018 edition saw visitor numbers hit 5,000 (some reports I have seen claim 5,500). Even taking the lower of these two figures, that is a 52% increase on the 3,300 who attended in 2017, a remarkable success and surprising as having visited both the 2017 and 2018 editions I wouldn’t have said the 2018 edition was 50% busier (although the Sunday in 2017 was, I suppose, extraordinarily quiet). But the figures don’t lie, and I can only assume the organisers are delighted with this dramatic increase in support. The visitors included 20% from foreign markets (up from 17% in 2017), essential for those looking to improve international sales, with the United Kingdom, Belgium and the USA in the lead.

Loire Salons 2018

By contrast, attendance at the Salon de Vins de Loire declined in 2018, as I have already described in my earlier post. There the figures declined from about 8,500 to 7,500; both figures are obviously approximate, so acknowledging that, the figures here add up to an 11% decline in attendance, although absolute numbers are still well ahead of Vinovision. Indeed, I spoke to a few exhibitors at Vinovision who felt they had done more useful business at the Salon de Vins de Loire, which I suspect reflects the fact the Salon de Vins de Loire was a more active fair, with higher attendance figures over just two days.

I hope the Salon de Vins de Loire continues as it remains a fabulous showcase for what the region has to offer, but I wish the organisers of Vinovision well for the 2019 edition, in association with Vinisud.

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