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Salon des Vins de Loire: Good Enough?

I made an early start out from Edinburgh on Friday morning and headed down to Angers via Paris. And if it’s Angers….. well, it must be time for the annual Salon des Vins de Loire.

The Salon is the fair for tasting the wines of the Loire and for meeting the growers. If you know how it works, and are familiar with the foibles, poor planning and unimaginative organisation then you can have a great experience here. Many of the region’s top winemakers are here pouring their wines. Sure, some big names (Foreau, Foucault and one or two others) stay away, but all the Huet, Carême, Vacheron, Pépière, Luneau-Papin, Bergerie, Ogereau, Reverdy, Pinon, Landron, Cazin, Oosterlinck, Fouquet, Champalou, Alliet, Baudry, Chidaine, Cady, Cormerais, Villeneuve, Roches Neuves and others (I don’t need to go on with more, do I?) make up for this, more than a hundred times over. And if organic, biodynamic and natural wines are your thing, than you can hook up with the likes of Joly, Angeli (pictured below, at last year’s Renaissance tasting), Pesnot and others in one of the many Salon spin-off events.

Back to the Loire: Marc Angeli

So there will be plenty of tasting over the next few days, starting with the ‘off’ tastings over the weekend, then the Salon proper on Monday, Tuesday and Wednesday. But before I sign off (I’m ready for dinner – I think I hear the Brasserie de la Gare calling) I should just return to the issue of poor organisation and weak communication around this conference. This is a chronic problem and I really believe InterLoire should do something to change how this Salon is presented to the public, and how it is run. Only in the past week Jim Budd published a letter from a US importer, forwarded to him by a Loire grower, explaining why he wouldn’t be coming to the Salon. A trade fair that does so much to alienate a valuable trade visitor? That really is something InterLoire should take notice of. To add fuel to the fire, another grower got in touch with me today to complain about the communication around the Salon, in particular the poor quality of the website (I certainly concur with that) and also – considering this fair is supposed to attract an international clientele – the lack of any language other than French. What about English? Or Chinese? (Later edit: it has since been pointed out to me that the site does have a Google translation menu, but that is a poor service for those who don’t speak French, and only adds to the amateurish feel of the site in my opinion).

To me the Salon des Vins de Loire seems stagnant. I will always come, because the tasting opportunities are unparalleled and I have contacts in and around the system so I can sort out my visit with ease. Others will not be so well connected, and will be more easily dissuaded from visiting. The only major change I have seen in six years of attending the Salon (other than a remarkable decline in attendance by UK journalists – why is that I wonder?) was a temporary move of the dates a few years ago, which I still believe – regardless of any denials – was done to divorce the Salon from the ‘off’ events which benefited from its existence but which contributed no revenue. But these ‘off’ events in themselves attract a lot of visitors, so this was a classic case of InterLoire shooting itself in the foot. But at least it showed that change is possible; the next change for new InterLoire president Gérard Vinet to consider might well be revolutionising the backroom organisation and the communication surrounding the event. There’s nothing wrong with the venue, or the growers, or the wines; these are good enough. It’s how the rest of it ticks behind the scenes that needs reinvigorating.

One Response to “Salon des Vins de Loire: Good Enough?”

  1. Well said Chris! It sounds like Interloire should act before the Salon enters terminal decline. It has happened with other fairs in the UK and elsewhere and so they shouldn’t rest on their laurels. Too much competition these days, and many more opportunities to taste Loire wines elsewhere than there used to be.