It’s that time where all wine writers want to look back on the year just gone, often through choosing a list of favourite wines from the last twelve months, or a count of articles published and words written, books published or awards won. In fact, maybe that time of year has already passed – it is something most writers seem to want to get out of the way by Christmas, even though it seems quite likely that festive drinking should throw up a few bottles eligible for the “best wines” list. I know mine has.
In previous years I have often published a more tongue-in-cheek review of the year, accounts of my mishaps and misadventures in the pursuit of wine knowledge. This year wasn’t really short of such misadventures, perhaps the most dramatic of which occurred during my journey home after judging at the Decanter World Wine Awards. Having travelled back up from London by train I made my way home from the train station by car. Travelling along unlit country roads, very late at night, it was pretty quiet; with a lone car coming towards me in the opposite direction I dipped my headlights, reducing (sadly) my ability to see into the dark gloom ahead. And then it appeared in the beam of the headlights, a life-form, alien-like, a brown body seemingly floating above the ground. Within an instant I perceived four spindly legs – so not ‘floating’ at all then – and each leg was trying to go in a different direction. I’m afraid an instant later the strange being made contact with the front of my car.
Being a very small deer – it all happened so fast that the impact had occurred before I even realised what this strangely put-together lifeform with no head (which must have been bent down, or perhaps up out of the beam of my dipped headlights) could be – the damage to my car (as above) was not that great. You can still see bits of fur embedded in the bumper. The photograph doesn’t show the dent on the bonnet where I believe its head impacted. I checked the deer – it was quite dead, and having been travelling at 60 mph (spot on the speed limit) I am certain it was, thankfully, killed instantly. The repairs were not cheap though, despite the unimpressive appearance above. I am afraid my attendance at the Decanter World Wine Awards turned out to be rather more expensive than expected.
I am sure that, if I were to sit and reflect, I would find other droll or disastrous moments during 2013 to discuss (not least being refused admission to the last train to Scotland in Kings Cross Station later in the year because, despite the fact it had not left the platform, the doors were locked ready for departure), but it is the requirement to “sit and reflect” that is the problem. This year I haven’t really had much time to spend on thinking, or reflecting, or planning. The reason is that I have been working so hard on improving and expanding the information behind the Winedoctor paywall, which was established on March 31st this year, in order to give my subscribers the best possible service for their money. It has been this move to running a subscription service, more than anything else, that I will remember when I think back to 2013.
The move from funding Winedoctor through advertising to a subscription service was not one I undertook lightly. Who would subscribe? How many? How much to charge? There was some welcome support from a number of quarters, including Will Lyons (of the Wall Street Journal) and Gavin Quinney (of Château Bauduc) and I very much appreciated their words at the time. Interestingly, there were also a couple of snarky comments from better established wine writers; I know the wine writing world is not without its fair share of bitchiness, but the willingness of some higher up the wine-writing ladder to take a kick from above was certainly new to me.
Although nerve-wracking (and also exciting at the same time), the move to a subscription basis has also been quite a liberating experience, because I no longer worry about vanity metrics such as Klout and other ranking systems, many of which tend to reflect how active you are on social media. Such ranking systems never take into account how many subscribers you have – in other words, how many people are willing to pay for what you write. It is my subscribers that matter now, and I am happy to say there are many hundreds. I’m looking forward to the day (hopefully!) when I can write thousands instead of hundreds. Who knows, it might just come.
I would like to thank all my subscribers for their support during 2013; it was a sink-or-swim year for Winedoctor, and I am delighted that Winedoctor is front-crawling along very confidently, hopefully based on my commitment to keep visiting and exploring my two regions of interest, Bordeaux (two visits this year) and the Loire Valley (three visits this year) plus the occasional other region (this year I also visited and reported on Madeira, above). My year-one target for subscribers (I’m not usually this organised, but I had to draw up some targets for a business plan to submit to the bank and the credit card handling company) was reached ten days after putting up the firewall, and my year-two target after one month. After nine months I am edging towards my year-five target – come April, and the end of the first year of Winedoctor subscriptions, it seems clear I will have to develop some new targets!
I would also like to thank some notable UK retailers and merchants, in particular Giles Cooper of Bordeaux Index, Charles Lea of Lea & Sandeman, and the team at Lay & Wheeler, all of whom have been supportive in the last year, either through invitations to significant tastings, or publicising my notes and other writings. Thanks also as always to Jim Budd and Richard Bampfield, who have been supportive in setting up visits and in Jim’s case even arranging and hosting an entire harvest-time trip.
I shall round off here by wishing all my readers festive best wishes, and much joy in the year to come. Over the next few days I will publish a few reflections on my favourite wines of the year, as well my plans for the year ahead (which will include a Winedoctor-led four-day tour of Bordeaux – full details to follow) and also my annual statement of disclosure, a now-regular ritual that seems to delight some, and infuriate others. All the more reason to press on with it then.