It seems appropriate, as it is now nearly eight weeks since I first published details of my plans to convert Winedoctor to a pay-to-view site (in Important News for Winedoctor Readers), to update those readers who might be interested on how this plan is progressing. It seems only right to me that I make this change in an open and transparent manner, with plenty of warning, the real point of these posts. If you missed the first post, you might like to go back and read it; it explains my reasoning and the need to make this change to pay-to-view if Winedoctor is to survive.
The process of shifting an established free-to-access website to a pay-to-view model is not entirely straightforward. It reminds me of the tale of the holidaymakers who stop to ask for directions; the old yokel they have accosted fixes them with a beady-eye, his face expressing all that needs to be said on the folly of their quest, and replies “well, I wouldn’t start from here if I were you“. Like the hapless holidaymakers, I can’t choose where I start from, having uploaded my first Winedoctor pages to the internet more than twelve years ago now. This was an era when content management systems such as WordPress, which comes with dozens of easy plug-ins to manage subscriptions, paywalls, credit-card payments and so on, were nothing more than a twinkle in a programmer’s eye.
Nevertheless, somewhat to my surprise (I’m always surprised when things progress more easily than expected…..usually very surprised) the process of development and integration seems to have gone more smoothly than I had anticipated. The paywall software is in place, and I can see only one final glitch that needs ironing out. The credit card payment system is in place, and has been tested multiple times. I won’t bore you with any more gory details than that, but suffice to say that although I will continue to test the systems I have in place, the paywall is essentially ready to go. The time has come, therefore, to set a date.
I stated in my original post that I was aiming to institute the paywall in March. I am going to come good on that plan – just – as the paywall will go up over the weekend of March 30th and 31st. These things are always subject to change, but barring any personal catastrophe this is the plan. The timing really relates to when I can guarantee being available to sort out any teething problems that might occur, but setting myself this deadline also means I should have this done and dusted before I leave for the Bordeaux primeurs the following week. Preparations for this trip are almost complete (you can see some of my timetable below – I just wish I could raise a response from Ducru-Beaucaillou) and it is going to be the busiest yet, with seven solid days of tasting planned. I will thus have more writing-up to do on my return than ever, so really need to have the paywall integration done before I get bogged down with that. The 30th and 31st is also a good choice for me as website usage tends to be lighter than during the week. With typically 27,000 page views per day from Monday to Friday, that seems like a valid consideration!
And as for the price, as previously stated, the access fee will be a one-off payment of £45 per annum. This can be made using most Mastercard and Visa (debit and credit cards) through a reputable online payment gateway, Sagepay. Students and staff of the Wine and Spirit Education Trust, staff and students of The Institute of Masters of Wine and members of the Association of Wine Educators should ensure they contact their respective organisations in order to obtain relevant discount codes prior to payment. The first two should be set up and ready to go when the paywall goes up; I have certainly provided the WSET and IMW with all the information they need. As for the AWE, you may need to shake your committee along a bit, as I have certainly made the offer. Please note, all three organisations have the same offer, and only one code can be applied, so if you are eligible via the IMW or WSET code there is no need to look for an AWE offer to materialise.
Some people have asked for fuller details of what and will be behind the paywall. I’m not going to map out every page here, but in essence the wine guides, domaine profiles, domaine updates and detailed tasting reports including my Bordeaux primeur reports and mature Bordeaux and Loire vintage assessments will be pay-to-view. As for what remains free, this will include my basic wine education pages, wine book reviews, restaurant reviews as well as all my Monday ‘Weekend Wine’ reports and all my blog posts. This adds up to a serious chunk of the content on Winedoctor, and so there should still be plenty of content – old and new – for those who do not wish to subscribe.
As with my previous post, please feel free to post any questions below, and I will do my best to answer them as soon as possible.