From its beginnings more than twelve years ago my principal aim in writing and publishing Winedoctor has been the provision of high-quality, reliable, detailed and regularly updated articles. Over the years my commitment to the site, and to wine, has grown in a manner previously unimagined. I travel to Bordeaux between one and three times each year, and I visit the Loire Valley once or twice per annum, in order to visit, taste and report. In addition there are a long string of tastings in the UK which I attend, giving me plenty of early starts out of Edinburgh in order to get to London on time. It can be exhausting at times! I believe that what is published on Winedoctor makes it all worthwhile though, and feedback from readers – both wine professionals and consumers – who have found the site useful supports my belief. Thank you all, for the constructive criticisms received over the years, as well as your occasional words of praise.
So the last twelve years (well, nearly thirteen actually) have been a success. What of the next thirteen, and beyond? Naturally, in the coming years, I would like to continue to develop Winedoctor even more, with more detailed reports, broader coverage and even more frequent updates.
If something is to be done, one should do it; one should undertake it firmly.
Beginning with Bordeaux, in the pipeline in the next twelve months is the publication of an extended guide to region (to be followed by the Loire), updating those pages already published, and adding many more. In addition my existing Bordeaux profiles are all being overhauled, and within a couple of years these should be complete. There will also be more focus on Bordeaux that we can all afford, with forthcoming profiles of cru bourgeois estates and the domaines of ‘lesser’ appellations lined up for publication. And naturally the vintage-focused reviews will continue; this year I will spend eight days in Bordeaux for the primeurs, generating a report even more detailed than that for Bordeaux 2011. There is also an ongoing report on Bordeaux 2010, (Pauillac 2010 published today), and later in the year I will return to Bordeaux 2009 and Bordeaux 2011 once more. As for the Loire, I can promise a huge broadening of my profiles, renewing and updating those currently online, and adding many new ones. The Loire coverage is, I believe, already the most extensive and detailed discourse on this region available online, and these further additions and updates should only enhance that. As for the vintages, it has become my custom to look at the most recent releases, so this year’s reports will touch on 2012 and 2011, but I will also continue to fill in the gaps in my vintage reports with Loire 2007, to come later in the year.
And of course, I can’t completely ignore the rest of the wine world. A trip to the Douro is planned for October; I hope I can pull this off, as it might clash with a major Bordeaux tasting in London, and I will also be leading a tour to Bordeaux with a well-known wine travel company that month. It looks as though October is going to be busy; it is already putting my organisational skills to the test, and it’s only January…..
Neither fire nor wind, birth nor death (nor charging a fee) can erase our good deeds.
~ Buddha (with additional material by Kissack)
Well that is my plan for the year. There is, however, one very significant change coming to Winedoctor that I have not yet covered, and it is perhaps the crux of this post. Since its inception in the spring of 2000 Winedoctor has been free to access, funded by the gracious support of an elite band of sponsors, as well as me dipping my hand into my own pocket, quite deeply at times, as the costs associated with flights, hotels, the hire of a not-quite-luxurious vehicle (the one pictured below – my transport for the Bordeaux 2011 primeurs – is typical) and so on soon add up. With twelve years of Winedoctor behind me I have decided that this is no longer the way forward for the site, especially if it is to continue to develop in the ways that I have described above. Having realised that, I have concluded that the time has come for me to charge for access to my writings on Winedoctor.
This early warning of this change is to ensure that regular Winedoctor readers, and I know some have been reading for many years now, are aware of this forthcoming development; throwing up a paywall overnight just isn’t my style. The decision has not been taken lightly, and has been the product of a year of considered thought and planning, along with a long period of behind-the-scenes development (details of which I won’t bore you with). More precise information on the access fee, payment method, which articles will require a subscription to access them and other details can be found below. I will not be asking for payment until March at the earliest, so although change is coming soon it is not immediately imminent. I want to be straight with Winedoctor readers, and ensure the forthcoming change does not appear as if ‘out of the blue’.
I have posed some likely questions and answers below. If they don’t answer your particular query, please feel free to comment or ask questions using the form at the bottom of this post, or if you prefer you can, as always, email me.
Why change to pay-to-access?
I realise I have already explained this above, but it seems worth reiterating and expanding here. The detailed articles on Winedoctor take time to research, and travelling to Bordeaux, the Loire and other regions necessitates expenditure. It has come to the point where, if I am to be able to continue devoting the amount of time to Winedoctor I currently spend on it, and if I am to be able to expand and develop it in the way I have laid out, it becomes necessary to charge a fee. Having an income from this site would protect my ‘Winedoctor’ time from the many other pressures upon it, which are undoubtedly increasing year-on-year, and in truth the major risk to the continued development of the site. If the site generates some income, it will allow me to fence off my ‘Winedoctor’ time and thereby safeguard the existence and development of this site into the future.
Doesn’t the advertising pay for the site?
The advertising has purposefully always been low-key; only the home-page has more than one small banner. The income is small and contributes towards the costs incurred (described above), but does not cover it.
When will the Winedoctor paywall be established?
I aim to establish the paywall in March. I could set it up today, as the software is installed and has gone through integration and testing. Nevertheless, throwing up an overnight paywall smacks of rudeness and arrogance, neither of which are attributes I desire. I hope the time between my initial announcement, and the paywall being established, will be sufficient for regular readers to acclimatise to the idea of Winedoctor being a pay-to-access site.
Will all Winedoctor content be behind the paywall?
Not all of the Winedoctor content will be behind the paywall, but the meat of the site – the producer profiles, tasting reports, en primeur assessments, wine guides and so on – will be pay to view. Some content, including some new content, will remain free to all. The blog posts will remain outside the paywall, and my weekly wine of the week reports will also remain free to view.
What about the Winedoctor notes on Cellar Tracker?
I have enjoyed my association with Cellar Tracker as one of the professional reviewers. From the time of the changeover these notes will be viewable only by Winedoctor subscribers. At first this will be achieved through the exchange of information with the multi-talented Eric LeVine. Eventually the process will be automated, as it is for other professional reviews on Cellar Tracker.
What will be the fee to access the Winedoctor content?
The fee to access the content will be a one-off payment of £45 per annum (this equates to £3.75 per month), payable by credit or debit card. There will not be a per-article or monthly fee option. There will of course be options for muliple purchases for those in the trade, and discounts for WSET students and the like; details on these are to follow. Credit card payments will be collected by a reputable online card payment system (SagePay) to ensure maximum possible security and peace of mind regarding your card details. Setting this up has not been an inconsequential cost, but I consider the security of your information to be paramount, so this is the route I have taken.
What about those of us who gave you a Paypal donation?
Thank you so much – I was really touched by the donations I received, of which a handful were extraordinarliy generous. I would be delighted to offer a free year’s subscription to anybody who made a donation, regardless of the size of that donation. It does not matter if your donation was smaller than the above stated subscription fee; consider this free year of access as a reward for your spontaneous generosity. Once the paywall has been erected please send me an email and once I have verified the receipt of the donation – I have a record of all received – I will set up your access.
If there are any further questions, as noted above, please don’t hesitate to comment below or get in touch.